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TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구A study of the influence of program and commercial' sensationality to television Ads. Rations
- Other Titles
- A study of the influence of program and commercial' sensationality to television Ads. Rations
- Issue Date
- Nov-2003
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.14, no.4, pp.123 - 147
- Journal Title
- 광고학연구
- Volume
- 14
- Number
- 4
- Start Page
- 123
- End Page
- 147
- ISSN
- 1225-0554
- Files in This Item
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Related Researcher
- PARK, CHANG HEE
- College of Social Sciences (Department of Mass Communication)