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Compared to what? Media-guided reference points and relative economic voting

Authors
Park, Brandon Beomseob
Issue Date
Dec-2019
Publisher
ELSEVIER SCI LTD
Keywords
Relative economy voting; Media; Reference points
Citation
ELECTORAL STUDIES, v.62
Journal Title
ELECTORAL STUDIES
Volume
62
URI
http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/42182
DOI
10.1016/j.electstud.2019.102085
ISSN
0261-3794
Abstract
The idea of the relative economy, or benchmarking economic voting, has been around for a long time. However, the choice of international benchmark(s) remains underspecified, especially in cross-national and time-series studies. This paper argues that the selection process of benchmark(s) should be guided by the theory suggesting that voters benchmark countries that are similar, familiar, and connected, and that media guide voters to appreciate these reference points. Using domestic media coverage from Lexis-Nexis spanning 22 languages, 29 democracies, and over 30 years, this research identifies the unique reference points across time and space. Analysis of this novel dataset shows that voters react strongly to relative economic performance when they make vote choices. Moreover, the benchmarking effects become more pronounced with highly educated populations, but are not affected by clarity of responsibility.
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Park, Brandon Beomseob
College of Social Sciences (Department of Political Science & International Relations)
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