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인터넷쇼핑몰의 과다한 가격할인 및 선착순경매가 소비자의 구매의도에 미치는 영향에 관한 연구
문태현;
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Issue Date
2007
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정보처리학회논문지D, v.14, no.4, pp.395 - 406
Publisher
한국정보처리학회
공동브랜드 개성이 밀레니얼 세대의 브랜드 애착과 구매의도에 미치는 영향에 관한 연구
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정순구;
이정규
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Issue Date
2021
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대한경영학회지, v.34, no.2, pp.197 - 220
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대한경영학회
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Lee, Jeong Gyu
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