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서비스혁신 활동이 서비스기업의 경쟁우위에 미치는 영향: 내부마케팅과 고객관계관리의 매개효과, 직원행동 조절효과 중심으로
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김종완; 이임학;
강기두
Article
Issue Date
2021
Citation
대한경영학회지, v.34, no.4, pp.579 - 614
Publisher
대한경영학회
서비스 경험이 관계지향성에 미치는 영향에 관한 연구 : 가맹점주의 인게이지먼트 조절효과를 중심으로
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장우철; 전성준; 박성남;
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Article
Issue Date
2021
Citation
대한경영학회지, v.34, no.12, pp.2137 - 2165
Publisher
대한경영학회
상업적 우정의 결정요인과 그 결과변수에 관한 연구
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전성준; 이원정; 박영훈;
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Issue Date
2021
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대한경영학회지, v.34, no.1, pp.137 - 167
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대한경영학회
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