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Showing results 1 to 3 of 3
Positive Side Effects Of In-App Reward Advertising Free Items Boost Sales: A Focus on Sampling Effects
Lee, Joowon; Shin, Dong-Hee
Article
Issue Date
2017
Citation
JOURNAL OF ADVERTISING RESEARCH, v.57, no.3, pp 272 - 282
Publisher
ADVERTISING RESEARCH FOUNDATION
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study
Lee, Joowon; Shin, Dong-Hee
Article
Issue Date
2016
Citation
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, v.32, no.11, pp 827 - 834
Publisher
TAYLOR & FRANCIS INC
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study (vol 32, pg 827, 2016)
Lee, Joowon; Shin, Dong-Hee
Article
Issue Date
2017
Citation
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, v.33, no.1, pp 75 - 75
Publisher
TAYLOR & FRANCIS INC
1
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