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Results 1-1 of 1 (Search time: 0.008 seconds).
Refinement and Validation of a Multidimensional Destination Brand Equity Scale for Inbound and Outbound Chinese Travelers: A Cross-National Perspective
Hyun, Martin Yongho;
Kim, Hyeon-Cheol
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2020
Citation
JOURNAL OF TRAVEL RESEARCH, v.59, no.8, pp 1522 - 1552
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SAGE PUBLICATIONS INC
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Hyun, Martin Yongho
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CBBE
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COMMON METHOD VARIANCE
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destination branding
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etic-emic approach
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Date Issued
2020
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ENG
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