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공연예술상품 장르에 따른 소비자 구매행동 차이 분석: 확장된 계획행동이론 모형을 중심으로
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박현승;
김현철
Article
Issue Date
2022
Citation
신산업경영저널, v.40, no.2, pp 121 - 148
Publisher
이화여자대학교 경영연구소
전통문화 공공캠페인 메시지 전략에서 메시지 프레이밍과메시지 지향성의 역할: 가치지각과 심각성 인식에 대한 영향력을 중심으로
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김현철
; 박현승
Article
Issue Date
2018
Citation
소비자학연구, v.29, no.6, pp 49 - 76
Publisher
한국소비자학회
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Korean traditional culture
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Social distance
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The theory of planned behavior(TPB)
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