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심미적 브랜드(Aesthetic Brand)란 무엇인가? : 심미적 브랜드의 개념화와 척도 개발
전주언;
이지은
Article
Issue Date
2013
Citation
광고학연구, v.24, no.3, pp 79 - 106
Publisher
한국광고학회
브랜드 스타일과 모티프가 브랜드의 총체적인 경험에 미치는 영향
이지은
; 전연희; 전주언
Article
Issue Date
2015
Citation
광고학연구, v.26, no.2, pp 219 - 240
Publisher
한국광고학회
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전주언
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Brand Motif
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Aesthetic Brand
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