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브랜드 위기가 브랜드 평가에 미치는 영향 : 브랜드 선택을 위한 행동투자 매몰비용(BISC)과 리콜 유형을 중심으로
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; 전연희; 전주언
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2013
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광고학연구, v.24, no.5, pp 137 - 156
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한국광고학회
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