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Corporate social responsibility effects on social network sites
Jeong, Hyun Ju; Paek, Hye-Jin;
Lee, Mira
Article
Issue Date
2013
Citation
JOURNAL OF BUSINESS RESEARCH, v.66, no.10, pp 1889 - 1895
Publisher
ELSEVIER SCIENCE INC
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Jeong, Hyun Ju
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Lee, Mi Ra
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Paek, Hye-Jin
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Cause sponsorship
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Cause-related marketing
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Corporate social responsibility
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2013
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