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서비스 리커버리 수단으로서의 기업의 사회적 책임활동에 관한 연구: 사과와의 비교를 중심으로
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김한경;
남인우
Article
Issue Date
2018
Citation
서비스경영학회지, v.19, no.4, pp 119 - 140
Publisher
한국서비스경영학회
CSR 적합성과 위기 발생 영역, 위기 대응 커뮤니케이션이 기업에 대한 태도에 미치는 영향
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김윤지;
성민정
Article
Issue Date
2012
Citation
광고학연구, v.23, no.8, pp 61 - 85
Publisher
한국광고학회
1
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Nam, In Woo
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Sung, Min Jung
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김한경
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Apology
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Crisis communication strategy
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crisis domain
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crisis management
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CSR cause fit
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CSR 적합성
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Service Encounter
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