유료방송채널 거래시장 획정: 지상파 재전송채널을 중심으로
DC Field | Value | Language |
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dc.contributor.author | 남재현 | - |
dc.contributor.author | 이상규 | - |
dc.date.available | 2019-03-08T23:36:47Z | - |
dc.date.issued | 2014-09 | - |
dc.identifier.issn | 1229-5981 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/13119 | - |
dc.description.abstract | 다채널 유료방송시장에서 지상파방송사업자와 유료방송사업자 간의 지상파채널 재전송료 논란 등 다양한 경쟁 관련 이슈들이 제기되고 있다. 이러한 이슈들과 관련하여 지상파 채널거래 관련시장획정이 중요하게 부각되고 있다. 본 논문은 ‘지상파 재전송채널 거래시장’에 대한 시장획정과 관련된 여러 경제학적 논의 사항을 다룬다. 본 논문에서는 기존의 연구와는 달리 유료방송사업자가 지상파방송사업자와 집단협상-집단계약 하는 경우와 개별협상-개별계약 하는 경우를 구별하여 시장획정을 시도하여 보았다. 분석 결과에 따르면 개별 지상파 재전송채널을 대상으로 유료방송사업자가 협상하는 경우, 집단협상-집단계약, 개별협상-개별계약에 상관없이 각각의 지상파 재전송채널이 별도의 시장으로 획정된다. 그러나 개별 지상파방송사업자의 시장지배력은 유료방송사업자들과의 협상으로 제한될 수 있다. 시장획정에 따라서는 유료방송사업자들과 각 지상파방송사업자가 쌍방독점의 형태를 가질 가능성도 존재한다. | - |
dc.description.abstract | Recently there have been many issues related to competition in the multi-channel video programming distribution (MVPD) market. One example is the bargaining of retransmission rates of real-time terrestrial commercial TV channels (KBS2, MBC, SBS) between terrestrial broadcasters and pay-TV service providers (SO, IPTV, DBS). The bargaining ruptured and then SOs stopped retransmission of real-time terrestrial TV channels. To analyze those kinds of issues correctly, it is important to define related-good markets exactly. This article tries to define the MVPD market, with particular focus on the market of real-time retransmission of terrestrial TV channels. A Pay-TV service provider’s willingness to pay for a terrestrial TV channel depends on whether other pay-TV service providers retransmit the same channel or not. To reflect that point, this article attempts to define the markets of real-time retransmission of terrestrial TV channels under the following two different scenarios; (i) all pay-TV service providers bargain and contract jointly with each terrestrial broadcaster (joint bargain & joint contract), and (ii) each pay-TV service provider bargains and contracts with each terrestrial broadcaster (separate bargain & separate contract). This is the main difference between this article and others. But the result of this article is the same as in previous studies. Each terrestrial commercial TV channel is defined as a separate good market regardless of the bargain and contract scenarios. But the market power of each terrestrial broadcaster might be restricted by the bargaining power of pay-TV service providers under the joint bargain & joint contract case. | - |
dc.format.extent | 30 | - |
dc.publisher | 정보통신정책학회 | - |
dc.title | 유료방송채널 거래시장 획정: 지상파 재전송채널을 중심으로 | - |
dc.title.alternative | Market Definition for Multi-channel Video Programming Distribution Market: Focusing on Real-time Retransmission of Terrestrial TV Channels | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 정보통신정책연구, v.21, no.3, pp 23 - 52 | - |
dc.identifier.kciid | ART001915256 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 52 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 23 | - |
dc.citation.title | 정보통신정책연구 | - |
dc.citation.volume | 21 | - |
dc.identifier.url | https://kiss.kstudy.com/Detail/Ar?key=3267103 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | 다채널 유료방송 | - |
dc.subject.keywordAuthor | 방송채널 거래시장 | - |
dc.subject.keywordAuthor | 지상파 채널재전송 | - |
dc.subject.keywordAuthor | 중간재 | - |
dc.subject.keywordAuthor | 시장획정 | - |
dc.subject.keywordAuthor | Pay-TV | - |
dc.subject.keywordAuthor | Multi-channel video programming distribution (MVPD) market | - |
dc.subject.keywordAuthor | Real-time retransmission of terrestrial TV channel | - |
dc.subject.keywordAuthor | Intermediate good | - |
dc.subject.keywordAuthor | Bargaining | - |
dc.subject.keywordAuthor | Market definition | - |
dc.description.journalRegisteredClass | kci | - |
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