The Relationship among Service Quality, Satisfaction, and Future Intentions of Users at Main Media Center: Case of Guangzhou Asian Games
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김석규 | - |
dc.contributor.author | 김민길 | - |
dc.contributor.author | 박재암 | - |
dc.contributor.author | 유재구 | - |
dc.contributor.author | 권욱동 | - |
dc.date.available | 2019-03-08T23:41:00Z | - |
dc.date.issued | 2014 | - |
dc.identifier.issn | 1598-2939 | - |
dc.identifier.issn | 2233-7946 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/13331 | - |
dc.description.abstract | The purpose of this study was to examine the relationship among service quality, satisfaction, and the future intentions of users at the media center for Guangzhou Asian Games. A total of 295 users of media center from the 2010 Asian Games were invited to participate in a survey. A result of Structural Equation Modeling (SEM) indicated that all service quality attributes such as information, convenience, and volunteers had a positive effect on overall satisfaction excluding facilities. In addition, overall satisfaction had a significant effect on word-of-mouth (WOM). The findings of this study contributed to the field of sport media and event management by developing a better understanding of media center users at sporting event. | - |
dc.format.extent | 9 | - |
dc.publisher | 국민체육진흥공단 한국스포츠정책과학원 | - |
dc.title | The Relationship among Service Quality, Satisfaction, and Future Intentions of Users at Main Media Center: Case of Guangzhou Asian Games | - |
dc.type | Article | - |
dc.identifier.doi | 10.24985/ijass.2014.26.1.52 | - |
dc.identifier.bibliographicCitation | IJASS(International Journal of Applied Sports Sciences), v.26, no.1, pp 52 - 60 | - |
dc.identifier.kciid | ART001885792 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 60 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 52 | - |
dc.citation.title | IJASS(International Journal of Applied Sports Sciences) | - |
dc.citation.volume | 26 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | Media Center | - |
dc.subject.keywordAuthor | Service Quality | - |
dc.subject.keywordAuthor | Sporting Event | - |
dc.description.journalRegisteredClass | kciCandi | - |
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