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이동통신사 전환행동에 영향을 미치는 요인 - 정보탐색과 판매촉진지향성의 조절효과 -
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최인혁; 장미애; 박주영
Article
Issue Date
2007
Citation
마케팅관리연구, v.12, no.1, pp 35 - 53
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한국마케팅관리학회
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