한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business & Economics
School of Business Administration
1. Journal Articles
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-1 of 1 (Search time: 0.003 seconds).
가격제시형태가 소비자의 브랜드확장제품 평가에 미치는 영향: 브랜드 친숙도와 브랜드 적합성과의 상호작용
이지은
; 문영준
Article
Issue Date
2009
Citation
소비자학연구, v.20, no.4, pp 129 - 151
Publisher
한국소비자학회
1
Discover
Author
Lee, Ji Eun
1
문영준
1
Subject
brand familiarity
1
perceived brand fit
1
perceived quality
1
pricing strategy(parity vs. diffe...
1
가격전략(균등가격 vs. 차별화 가격)
1
브랜드 적합성
1
브랜드 친숙도
1
브랜드확장
1
지각된 품질
1
Date Issued
2009
1
Type
Article
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY