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브랜드컨셉과 수상정보간의 적합성이 소비자의 구매의도에 미치는 영향: 경쟁 브랜드컨셉의 조절효과를 중심으로
이지은
; 조동욱; 전주언
Article
Issue Date
2011
Citation
광고학연구, v.22, no.4, pp 137 - 160
Publisher
한국광고학회
아트 주입 유무가 럭셔리 지각에 미치는 영향: 제품 유형과 브랜드 컨셉 유형을 중심으로
이지은
; 한여훈
Article
Issue Date
2011
Citation
광고학연구, v.22, no.5, pp 69 - 97
Publisher
한국광고학회
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Lee, Ji Eun
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