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신시장 창출을 위한 혁신제품개발과 마케팅전략: 삼성전자의 ‘Slim CRT’ TV 사례
이지은
Article
Issue Date
2011
Citation
Korea Business Review, v.14, no.3, pp 281 - 302
Publisher
한국경영학회
화장품의 새로운 카테고리 창출: 아모레퍼시픽 ‘아이오페 에어쿠션’
이지은
Article
Issue Date
2016
Citation
Korea Business Review, v.20, no.4, pp 45 - 70
Publisher
한국경영학회
차별화된 프리미엄 브랜드 이미지 구축을 위한 현대카드의 스포츠 마케팅 사례
이지은
Article
Issue Date
2008
Citation
Korea Business Review, v.12, no.1, pp 1 - 26
Publisher
한국경영학회
신제품 개발을 통한 신시장 창출 전략: 삼성전자의 ‘Slim CRT’ TV 사례
이지은
Article
Issue Date
2007
Citation
Korea Business Review, v.11, no.1, pp 57 - 75
Publisher
한국경영학회
1
Discover
Subject
CRT TV Market
2
CRT TV 시장
2
Market Sensing
2
Samsung Electronics
2
STP & 4P Strategy
2
STP 및 4P 전략
2
삼성전자
2
시장 환경 분석
2
4P Strategy
1
4P전략
1
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