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OTT서비스 및 플랫폼 특성이 만족도와 지속이용의도에 미치는 영향연구: MZ세대를 중심으로
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Article
Issue Date
2022
Citation
한국소통학보, v.21, no.3, pp 71 - 114
Publisher
한국소통학회
국제방송 아리랑TV의 채널 브랜드 진정성이 채널 충성도 및 국가브랜드 태도에 미치는 영향 연구
최성배; 정지은;
장석준
Article
Issue Date
2020
Citation
한국소통학보, v.19, no.2, pp 129 - 179
Publisher
한국소통학회
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