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대학생 시청자 성별과 이들이 인지하는 앵커의 성역할에 따른 언어·비언어 커뮤니케이션, 의사인간관계 그리고 공신력 차이 분석
정동훈; 이은지
Article
Issue Date
2011
Citation
한국소통학보, no.15, pp 89 - 120
Publisher
한국소통학회
위성 DMB 초기 수용자 연구: 이용자 특성, 이용 동기 및 지속적 이용의도 예측
정동훈;
유홍식
; 우형진
Article
Issue Date
2006
Citation
방송문화연구, v.18, no.1, pp 211 - 241
Publisher
한국방송공사
1
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Yu, Hong Sik
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Diffusion of Innovation
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DMB
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news anchor
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non-verbal communication
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para-social interaction
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sex role
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source credibility
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Theory of Planned Behavior
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Uses and Gratifications
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verbal communication
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