A Study on the Effect of the Use of Story Marketing in Japanese Popular Culture ‒Focusing on the Secret of Success of Animation ‘Gundam’ ‒
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김용균 | - |
dc.contributor.author | 서경원 | - |
dc.date.available | 2019-05-29T03:32:35Z | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1229-9456 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/19673 | - |
dc.description.abstract | This paper examines the effect of the use of story marketing in the genre of animation in Japanese popular culture. Analyzing animation Gundam as a concrete research object, this paper investigates the secret to become a successful industry from the four following perspectives: a differentiation strategy of a story, comprehensive acceptance of different generations and genders, a strategy of one-source multi-use, characteristic to the genre, and continuous technical innovation. As a result, the success of animation Gundam is due to well-organized plots of a story and effective uses of story marketing. | - |
dc.format.extent | 21 | - |
dc.publisher | 한국일본근대학회 | - |
dc.title | A Study on the Effect of the Use of Story Marketing in Japanese Popular Culture ‒Focusing on the Secret of Success of Animation ‘Gundam’ ‒ | - |
dc.title.alternative | 日本大衆文化におけるストーリーマーケティングの活用効果に関する考察 ‒アニメ「ガンダム」産業の成功の秘訣を中心に‒ | - |
dc.type | Article | - |
dc.identifier.doi | 10.16979/jmak..41.201308.89 | - |
dc.identifier.bibliographicCitation | 일본근대학연구, no.41, pp 89 - 109 | - |
dc.identifier.kciid | ART001796510 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 109 | - |
dc.citation.number | 41 | - |
dc.citation.startPage | 89 | - |
dc.citation.title | 일본근대학연구 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | ストーリーマーケティング | - |
dc.subject.keywordAuthor | アニメ | - |
dc.subject.keywordAuthor | ガンダム | - |
dc.subject.keywordAuthor | 産業 | - |
dc.subject.keywordAuthor | 日本大衆文化 | - |
dc.subject.keywordAuthor | story marketing | - |
dc.subject.keywordAuthor | animation | - |
dc.subject.keywordAuthor | gundam | - |
dc.subject.keywordAuthor | industry | - |
dc.subject.keywordAuthor | Japanese popular culture | - |
dc.description.journalRegisteredClass | kci | - |
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