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복잡한 시각환경 속에서 소비자는 무엇을 보는가 : 자극에 대한 관여의 효과를 중심으로
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김지호; 송미란;
김재휘
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 66 - 97
Publisher
한국광고홍보학회
동공지표를 이용한 유머 광고의 효과 연구: 부조화-해소 이론을 중심으로
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open access
김지호; 이영아; 이희성;
김재휘
Article
Issue Date
2008
Citation
한국심리학회지: 소비자·광고, v.9, no.1, pp 1 - 24
Publisher
한국소비자·광고심리학회
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Kim, Jae Hwi
2
김지호
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송미란
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이영아
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이희성
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eye-tracker
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advertising effect
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explicit memory
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humor advertising
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implicit memory
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incongruity-resolution
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Physiological measurements
1
PPL
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process of humor
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pupillary index
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