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소비자 의사결정 여정이 검색광고 효과에 미치는 영향: 검색어의 구체성과 메시지 적합성을 중심으로
김용환; 강윤희; 부수현
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2022
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광고학연구, v.33, no.4, pp 31 - 46
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한국광고학회
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