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온라인 PR 정보원의 유형 별 커뮤니케이션 효과: 메시지 평가, 구매 의도, 정보원 신뢰도를 중심으로
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이상경;
성민정
Article
Issue Date
2010
Citation
OOH광고학연구, v.7, no.4, pp 157 - 186
Publisher
한국OOH광고학회
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Author
Sung, Min Jung
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