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옥외부스를 이용한 접합화가 이벤트와 후원 브랜드 간의 지각된 적합성에 미치는 영향
이명천; 나정희; 안아영
Article
Issue Date
2009
Citation
OOH광고학연구, v.6, no.1, pp 27 - 51
Publisher
한국OOH광고학회
모바일진의 광고매체 가능성에 관한 탐색적 연구
이명천; 우학기;
김정현
Article
Issue Date
2009
Citation
OOH광고학연구, v.6, no.3, pp 173 - 199
Publisher
한국OOH광고학회
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Kim, Junghyun
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