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옥외광고 표현연구 - ‘광화문글판’의 주제 및 수사적 표현 분석 -
이명천; 강석원;
김정현
Article
Issue Date
2010
Citation
OOH광고학연구, v.7, no.3, pp 89 - 120
Publisher
한국OOH광고학회
수용자 조절 초점에 따른 뷰티 인플루언서 콘텐츠의 협찬표시와 메시지 측면성 효과 연구
Go to Link
장지경;
김정현
Article
Issue Date
2022
Citation
OOH광고학연구, v.19, no.2, pp 41 - 63
Publisher
한국OOH광고학회
모바일진의 광고매체 가능성에 관한 탐색적 연구
이명천; 우학기;
김정현
Article
Issue Date
2009
Citation
OOH광고학연구, v.6, no.3, pp 173 - 199
Publisher
한국OOH광고학회
1
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Author
Lee, Myoung Chun
2
강석원
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우학기
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장지경
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Advertising Expression
1
beauty contents
1
influencer marketing
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Kwanghwamoon Gulpan
1
message sidedness
1
Metaphor
1
Mobile Ad
1
Mobilezine
1
Onlinezine
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Outdoor Advertising
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