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브랜드 콘텐트 이용 현황과 전략적 활용 방안: 글로벌 커뮤니케이션 전문가들의 인식을 중심으로
성민정
;
조정식
Article
Issue Date
2012
Citation
홍보학연구, v.16, no.4, pp 5 - 50
Publisher
한국PR학회
초단위 시청률과 분단위 시청률의 광고 게재 위치별 효과 차이 분석
하재연;
조정식
; 이정아
Article
Issue Date
2009
Citation
한국광고홍보학보, v.11, no.3, pp 159 - 189
Publisher
한국광고홍보학회
잡지에 게재되는 커뮤니케이션 메시지 유형별 효과 : 광고, 무가기사, 유가기사, 애드버토리얼 비교를 중심으로
조정식
;
성민정
; 권민정
Article
Issue Date
2011
Citation
광고학연구, v.22, no.8, pp 83 - 117
Publisher
한국광고학회
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Cho, Jung Sik
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media planning
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