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브랜드 콘텐트 이용 현황과 전략적 활용 방안: 글로벌 커뮤니케이션 전문가들의 인식을 중심으로
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Article
Issue Date
2012
Citation
홍보학연구, v.16, no.4, pp 5 - 50
Publisher
한국PR학회
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Sung, Min Jung
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advertising
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integrated marketing communication
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