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잡지에 게재되는 커뮤니케이션 메시지 유형별 효과 : 광고, 무가기사, 유가기사, 애드버토리얼 비교를 중심으로
조정식
;
성민정
; 권민정
Article
Issue Date
2011
Citation
광고학연구, v.22, no.8, pp 83 - 117
Publisher
한국광고학회
PR 메시지 집행 현황: 잡지에 게재된 퍼블리시티와 애드버토리얼을 중심으로
성민정
;
조정식
; 안세희
Article
Issue Date
2013
Citation
광고연구, no.98, pp 323 - 356
Publisher
한국광고홍보학회
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Sung, Min Jung
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public relations message
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