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소비자 지식체계와 희소성 메시지가 브랜드 제휴 광고 효과에 미치는 영향
이명천; 이형동;
김정현
Article
Issue Date
2012
Citation
광고연구, no.94, pp 39 - 69
Publisher
한국광고홍보학회
스크린광고 유형과 소비자 광고몰입이 광고효과에 미치는 영향
이명형;
김정현
Article
Issue Date
2012
Citation
광고학연구, v.23, no.1, pp 27 - 45
Publisher
한국광고학회
페이스북 광고 유형에 따른 효과 연구 - 설득 지식 모델과 기술 수용 모델을 중심으로
두진희;
김정현
Article
Issue Date
2012
Citation
한국광고홍보학보, v.14, no.2, pp 300 - 330
Publisher
한국광고홍보학회
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Kim, Junghyun
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Lee, Myoung Chun
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persuasion knowledge model
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advertising commitment
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brand alliance
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facebook ads
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involvement
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knowledge structure
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scarcity message
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screen advertising
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technology acceptance model
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