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이벤트와 스폰서 브랜드 간 적합성이 낮은 스폰서십의 접합화 효과 연구
이명천; 나정희
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Issue Date
2012
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광고연구, no.92, pp 236 - 266
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한국광고홍보학회
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Lee, Myoung Chun
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