한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business & Economics
Department of Advertising and Public Relations
1. Journal Articles
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.005 seconds).
The Effects of Promotion Type on Persuasion: Moderating Role of Temporal Distance and Message Framing
Kim, Yo-Han; Yoon, Sungho;
Kim, Jung Hyun
Article
Issue Date
2012
Citation
언론과학연구, v.12, no.4, pp 141 - 178
Publisher
한국지역언론학회
페이스북 광고 유형에 따른 효과 연구 - 설득 지식 모델과 기술 수용 모델을 중심으로
두진희;
김정현
Article
Issue Date
2012
Citation
한국광고홍보학보, v.14, no.2, pp 300 - 330
Publisher
한국광고홍보학회
1
Discover
Author
Kim, Junghyun
2
Kim, Yo-Han
1
Yoon, Sungho
1
두진희
1
Subject
관여도
2
advertising effect
1
facebook ads
1
message framing
1
persuasion knowledge model
1
persuasive effects
1
promotion type
1
technology acceptance model
1
temporal distance
1
광고 효과
1
.
next >
Type
Article
2
Language
ENG
1
KOR
1
Journal
언론과학연구
1
한국광고홍보학보
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY