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TV 광고 시청률의 신뢰성 분석: 시청자 동질성을 중심으로
조정식
; 이나영; 이정아
Article
Issue Date
2011
Citation
언론과학연구, v.11, no.1, pp 400 - 436
Publisher
한국지역언론학회
1
Discover
Author
Cho, Jung Sik
1
이나영
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이정아
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Subject
Advertising Media Planning
1
Audience Homogeneity
1
TV ratings
1
TV 시청률
1
광고 매체 기획
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시청자 동질성
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