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수용자 조절 초점에 따른 뷰티 인플루언서 콘텐츠의 협찬표시와 메시지 측면성 효과 연구
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장지경;
김정현
Article
Issue Date
2022
Citation
OOH광고학연구, v.19, no.2, pp 41 - 63
Publisher
한국OOH광고학회
삼양라면 60주년 캠페인 [평범하게, 위대하게] 사례 연구
김정현
Article
Issue Date
2022
Citation
광고PR실학연구, v.15, no.1, pp 87 - 103
Publisher
한국광고PR실학회
신제품 UGC의 효과 연구 : 신제품 유형, 메시지 측면성, 조절초점을 중심으로
관로원;
김정현
Article
Issue Date
2022
Citation
한국광고홍보학보, v.24, no.1, pp 5 - 32
Publisher
한국광고홍보학회
The relationship between self-city brand connection, city brand experience, and city brand ambassadors
open access
Yu E.;
Kim, Jung Hyun
Article
Issue Date
2020
Citation
Sustainability (Switzerland), v.12, no.3
Publisher
MDPI AG
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Author
Yu E.
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장지경
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메시지 측면성
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조절초점
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beauty contents
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behavioral response
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brand equity
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branded content
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capital city
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City brand ambassadorship behavio...
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3
2020
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OOH광고학연구
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Sustainability (Switzerland)
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광고PR실학연구
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