메가 스포츠 이벤트의 잠재적 속성이 개최 지지도에 미치는 영향에 관한 연구 －영암 F1 코리아 그랑프리 대회 방문객을 중심으로－

Abstract

This research, conducted with the spectators of the F1 Korean Grand Prix, is aimed at classifying the potential influence of a mega sport event and its relationship with the characteristics of the host region. The potential influence was analyzed based on the study by Fredline & Jago, Derry (2003), in terms of economic, touristic, physical environmental, sociocultural, and psychological aspects. The results were derived from analysis based on structural equation, and the model verification results show x² = 194.170, df=84, p<0.001, CMIN/DF= 2.312. The model suitable indicator showed GFI=0.898, AGFI=0.854, CFI=0.946, NFI=0.910, RMR=0.025. The potential influence on the public support of the hosting region according to the classification turned out 0.401 positive (p<0.001) and-0.225 negative (p<0.01). This research is distinguished from other studies in that the potential influence was measured by the visitors of F1 Korean Grand Prix, the sport event that was never studied in Korea before. Also, the research also included analysis of the sociocultural and psychological-as well as more traditional economic, social, and environmental- aspects. The limitation of this study is that, because it was conducted based on the event held for the first time in Korea, continuous study is required to ensure the objectivity. In addition, further studies should be followed, regarding the relationship among potential influences.