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흡연 여부와 메시지 프레이밍에 따른금연광고 효과 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이명천 | - |
| dc.contributor.author | 나정희 | - |
| dc.contributor.author | 김지혜 | - |
| dc.date.available | 2019-07-18T03:01:16Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier.issn | 1738-2475 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/28986 | - |
| dc.format.extent | 27 | - |
| dc.publisher | 한국광고홍보학회 | - |
| dc.title | 흡연 여부와 메시지 프레이밍에 따른금연광고 효과 연구 | - |
| dc.title.alternative | A Study on the Effects of Anti-Smoking Advertising according to a Smoking Status and Message Framing | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 한국광고홍보학보, v.8, no.3, pp 210 - 236 | - |
| dc.identifier.kciid | ART001153281 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 236 | - |
| dc.citation.number | 3 | - |
| dc.citation.startPage | 210 | - |
| dc.citation.title | 한국광고홍보학보 | - |
| dc.citation.volume | 8 | - |
| dc.publisher.location | 대한민국 | - |
| dc.subject.keywordAuthor | 메시지 프레이밍 | - |
| dc.subject.keywordAuthor | 시각 메시지 | - |
| dc.subject.keywordAuthor | 언어 메시지 | - |
| dc.subject.keywordAuthor | 흡연여부 | - |
| dc.subject.keywordAuthor | 금연공익광고 | - |
| dc.subject.keywordAuthor | Message Framing | - |
| dc.subject.keywordAuthor | Visual message | - |
| dc.subject.keywordAuthor | Verbal message | - |
| dc.subject.keywordAuthor | Smoking Status | - |
| dc.subject.keywordAuthor | Anti-Smoking Advertising | - |
| dc.description.journalRegisteredClass | kci | - |
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