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월드컵에 따른 소비자 변화의 종단적 연구 : 뇌파(EEG) 및 인지적 측정치를 중심으로
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김지호 | - |
| dc.contributor.author | 이장한 | - |
| dc.date.available | 2019-07-22T00:57:31Z | - |
| dc.date.issued | 2006-12 | - |
| dc.identifier.issn | 1225-0554 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/29665 | - |
| dc.format.extent | 13 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 월드컵에 따른 소비자 변화의 종단적 연구 : 뇌파(EEG) 및 인지적 측정치를 중심으로 | - |
| dc.title.alternative | A Longitudinal Study of World Cup Effect : Focused on EEG and Attitude | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고학연구, v.17, no.5, pp 103 - 115 | - |
| dc.identifier.kciid | ART001035742 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 115 | - |
| dc.citation.number | 5 | - |
| dc.citation.startPage | 103 | - |
| dc.citation.title | 광고학연구 | - |
| dc.citation.volume | 17 | - |
| dc.publisher.location | 대한민국 | - |
| dc.subject.keywordAuthor | 뇌파 | - |
| dc.subject.keywordAuthor | EEG | - |
| dc.subject.keywordAuthor | 월드컵 | - |
| dc.subject.keywordAuthor | 감정 변화 | - |
| dc.subject.keywordAuthor | 종단적 연구 | - |
| dc.subject.keywordAuthor | 이동통신사 | - |
| dc.subject.keywordAuthor | EEG | - |
| dc.subject.keywordAuthor | Longitudinal study | - |
| dc.subject.keywordAuthor | World cup | - |
| dc.subject.keywordAuthor | Emotional change | - |
| dc.description.journalRegisteredClass | kci | - |
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