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요인분석과 군집분석을 통한 세분화 및 전략방향 제시: 특수법인 사례를 중심으로A Strategy Through Segmentation Using Factor and Cluster Analysis: focusing on corporations having a special status
- Issue Date
- Mar-2007
- Publisher
- 한국통계학회
- Keywords
- 2단계 군집분석; 세분화; 요인분석.; 2 step cluster; factor analysis; segmentation.
- Citation
- 응용통계연구, v.20, no.1, pp 23 - 38
- Pages
- 16
- Journal Title
- 응용통계연구
- Volume
- 20
- Number
- 1
- Start Page
- 23
- End Page
- 38
- ISSN
- 1225-066X
2383-5818
- Abstract
- Corporations adopt a segmentation depends on the existence of target variables, ingeneral. In this paper, for the case of no target variables, a strategy through segmen-tation is proposed for corporations having a special status based on the managementindex. In case of segmentation using cluster analysis, however, if one classify accordingto many variables then he will be in face of diculties in characterizing. Therefore, af-
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