외국인 관광객의 전통관광기념품 기호 및 구매행동 연구The Study of Foreign Tourist's Preference and Purchasing Behavior of Traditional Souvenir
- Authors
- 이지연; 소황옥
- Issue Date
- 2011
- Publisher
- 한국복식학회
- Keywords
- Foreign tourist's preference(외국인 관광객 선호도); Purchasing behavior(구매행동); Tourist souvenir(관광기념품); Traditional tourist souvenir(전통관광기념품); Foreign tourist's preference; Purchasing behavior; Tourist souvenir; Traditional tourist souvenir
- Citation
- 복식, v.61, no.7, pp 1 - 16
- Pages
- 16
- Journal Title
- 복식
- Volume
- 61
- Number
- 7
- Start Page
- 1
- End Page
- 16
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/31859
- ISSN
- 1229-6880
- Abstract
- The purpose of this research is to study and understand the foreign tourist market's preferences and purchasing behaviors of Korean. Especially this study seeks to achieve this purpose by classifying the preferences and purchasing behaviors by nationality into general product. To confirm this research objective, data was collected with questionnaire method along with literature research. Targeting tourists from Japan, America, and China, the questionnaire survey examined their preferences for general color and design as well as the differences and commonality of their purchasing behaviors. As a result of examining foreign tourists' awareness of traditional tourist souvenir, the significant difference was shown by each country. Also, as for the purchasing behavior and preference for foreign tourists' traditional tourist souvenir, results indicated that Americans consider the element of geographical significance and value more than other groups of tourists. Resultantly, people have a different taste of souvenir in color, design, transform and so on by nationality.
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Collections - College of Arts > ETC > 1. Journal Articles
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