뉴스와 예능 프로그램에서 여성 아나운서의 헤어스타일에 관한 연구

Abstract

The aim of this study was to survey the difference and characteristic of hair style of female announcers who take charge of news and entertainment programs according to their general and external images and then present the direction of hair styles that could produce their most idealistic images that viewers wanted. In a broad way, therefore, this study was to propose female announcers’ images with which a better program rating could be acquired. And in a narrow sense, this study was to present basic theories on differentiated & systematic hair styles that could practically work. Study findings are as follows: news and entertainment programs, both groups prefer a short hair style without forehead hair and a medium-length straight hair style without forehead hair for announcers who take charge of news, and a short hair style with forehead hair and a long straight or wave hair style with forehead hair for announcers who take charge of entertainment programs.