The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior
DC Field | Value | Language |
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dc.contributor.author | Chua, B.-L. | - |
dc.contributor.author | Kim, Hyeon Cheol | - |
dc.contributor.author | Lee, S. | - |
dc.contributor.author | Han, H. | - |
dc.date.available | 2019-03-08T06:56:30Z | - |
dc.date.issued | 2019-01 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.issn | 1540-7306 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/3265 | - |
dc.description.abstract | This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn influenced hedonic and utilitarian values. While hedonic value significantly affected intentions to revisit and recommend, utilitarian value significantly influenced intention to recommend. Moreover, self-image congruity and values played a significant mediating role. Furthermore, the links from hedonic value to intentions to revisit and recommend, and from utilitarian value to intention to revisit were significantly moderated by sensory experience. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. | - |
dc.format.extent | 14 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | Routledge | - |
dc.title | The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior | - |
dc.type | Article | - |
dc.identifier.doi | 10.1080/10548408.2018.1488650 | - |
dc.identifier.bibliographicCitation | Journal of Travel and Tourism Marketing, v.36, no.1, pp 29 - 42 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000457729900002 | - |
dc.identifier.scopusid | 2-s2.0-85050534057 | - |
dc.citation.endPage | 42 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 29 | - |
dc.citation.title | Journal of Travel and Tourism Marketing | - |
dc.citation.volume | 36 | - |
dc.type.docType | Article in Press | - |
dc.publisher.location | 영국 | - |
dc.subject.keywordAuthor | Brand personality | - |
dc.subject.keywordAuthor | self-congruity | - |
dc.subject.keywordAuthor | perceived value | - |
dc.subject.keywordAuthor | behavioral intentions | - |
dc.subject.keywordAuthor | sensory experience | - |
dc.subject.keywordAuthor | sky lounge | - |
dc.subject.keywordPlus | SERVICE QUALITY | - |
dc.subject.keywordPlus | PHYSICAL SURROUNDINGS | - |
dc.subject.keywordPlus | UTILITARIAN | - |
dc.subject.keywordPlus | CUSTOMERS | - |
dc.subject.keywordPlus | PERCEPTIONS | - |
dc.subject.keywordPlus | CONSEQUENCES | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | IMAGE | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordPlus | INTENTIONS | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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