한국 인터넷 신문의 흥미 유발 전략의 텍스트언어학적/사회언어학적 분석

Abstract

In these days, internet media play an important role in spreading news and other information in our everyday life. This research investigates types of title lines and journalistic strategies internet news from textlinguistic and sociolinguistic perspectives. After a brief review of studies of newspapers, this study compares properties of published newspapers and internet news. Bearing the properties of internet news service, this research investigates types of title lines of internet news in terms of their grammar, topics, and styles. Examination shows that the following types of title lines are used: (i) incomplete information units such as titles of clausal units or phrases with blanks, (ii) titles with pronominal expressions, (iii) question-type phrases with question words or marks or markers of reasons, (iv) gossips of people in the world of sports and entertainment, (v) puzzle-type titles, phrases of broad, ambiguous categories, and so on. Based on the examination of types of titles, this research explores reporters' strategies of arousing interests out of commercial interests, leading readers to read certain news articles as many as possible. Finally, this paper shows that an analysis of titles in the internet news services from the perspective of textlinguistics and critical discourse analysis reveals the journalistic strategies in producing texts in the interest of commercialism.