Predicting user-level marketing performance of location-based social networking sites
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hong, Ilyoo Barry | - |
dc.date.available | 2019-03-08T06:57:33Z | - |
dc.date.issued | 2020-05-03 | - |
dc.identifier.issn | 0887-4417 | - |
dc.identifier.issn | 2380-2057 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/3365 | - |
dc.description.abstract | This research aims at developing a framework for evaluating the user-level marketing performance of location-based social network services. Based on DeLone and McLean’s electronic commerce success model, we proposed a conceptual model to measure the marketing success of a firm participating in location-based services (LBSs). In order to test the research model proposed, we conducted an empirical study where we gathered data from a questionnaire survey using 254 current users of location-based social networking sites. The results of data analysis reveal that information quality, system quality, and trust have no significant effects on intention to use LBSs, but significant effects on user satisfaction. Furthermore, findings indicate that user satisfaction has a significant effect on marketing performance, whereas intention to use LBSs has no such effect. We suggested implications and future research directions based on these findings. © 2018 International Association for Computer Information Systems | - |
dc.format.extent | 11 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | Taylor and Francis Inc. | - |
dc.title | Predicting user-level marketing performance of location-based social networking sites | - |
dc.type | Article | - |
dc.identifier.doi | 10.1080/08874417.2018.1435318 | - |
dc.identifier.bibliographicCitation | Journal of Computer Information Systems, v.60, no.3, pp 212 - 222 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000531050300002 | - |
dc.identifier.scopusid | 2-s2.0-85043352551 | - |
dc.citation.endPage | 222 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 212 | - |
dc.citation.title | Journal of Computer Information Systems | - |
dc.citation.volume | 60 | - |
dc.type.docType | Article in Press | - |
dc.publisher.location | 미국 | - |
dc.subject.keywordAuthor | electronic commerce | - |
dc.subject.keywordAuthor | location-based service | - |
dc.subject.keywordAuthor | marketing performance | - |
dc.subject.keywordAuthor | Social network service | - |
dc.subject.keywordPlus | INFORMATION-SYSTEMS SUCCESS | - |
dc.subject.keywordPlus | MCLEAN MODEL | - |
dc.subject.keywordPlus | SERVICE QUALITY | - |
dc.subject.keywordPlus | DELONE | - |
dc.subject.keywordPlus | MEDIA | - |
dc.subject.keywordPlus | RESPECIFICATION | - |
dc.subject.keywordPlus | ROLES | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | CREATION | - |
dc.subject.keywordPlus | TRUST | - |
dc.relation.journalResearchArea | Computer Science | - |
dc.relation.journalWebOfScienceCategory | Computer Science, Information Systems | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
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