프로골프 선수의 스폰서 만족․불만족 요인에 관한 탐색
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 조용찬 | - |
dc.contributor.author | 남재준 | - |
dc.contributor.author | 박현진 | - |
dc.contributor.author | 이현우 | - |
dc.date.available | 2019-08-21T06:02:15Z | - |
dc.date.issued | 2012 | - |
dc.identifier.issn | 1226-0258 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/34979 | - |
dc.description.abstract | The objective of this study is to provide basic data useful for pro golfer and sponsor business as preliminary study to develop scale of satisfaction and dissatisfaction of pro golf sponsor by checking the satisfactory and unsatisfactory factor of sponsor for pro golfer through open questionnaire and in-depth interview and finding and analyzing in-depth potential factor at the same time. For this study, questionnaire was done to male pro golfers visiting golf course to participate in the ‘2010 GS Caltex Maekyung Open’ ‘2010 SK Telecom’ and ‘2010 CJ & TJ Golf, the 53rd KPGA Championship’ as well as female pro golfers participating in ‘2010 Taeyoung Cup the 24th Korea Female Open Golf Championship’ and ‘2010 Woori Investment Securities Ladies Championship.’ Out of 231 respondents, 11 were excluded for insincere response to take 118 male pro golfers and 102 female pro golfers, totalling to 220 respondents for final analysis. The reaction of open question paper in the survey was calculated for thematical frequency. They were categorized into 3 stages, original data, detailed area and general area by using inductive analysis. The result of this study, pro golfers have satisfaction in psychological, golf goods, economical, managing player, motivation, deposit, sense of attachment, PR, corporate image. But they have dissatisfaction in PR, golf goods, psychological, discrimination, managing player, contract, personal factor. | - |
dc.format.extent | 17 | - |
dc.publisher | 한국체육과학회 | - |
dc.title | 프로골프 선수의 스폰서 만족․불만족 요인에 관한 탐색 | - |
dc.title.alternative | Search on the satisfactory and unsatisfactory factor of sponsor for pro golfer | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 한국체육과학회지, v.21, no.1, pp 373 - 389 | - |
dc.identifier.kciid | ART001640166 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 389 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 373 | - |
dc.citation.title | 한국체육과학회지 | - |
dc.citation.volume | 21 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | pro golfer | - |
dc.subject.keywordAuthor | inductive analysis | - |
dc.subject.keywordAuthor | satisfaction with sponsor | - |
dc.subject.keywordAuthor | dissatisfaction with sponsor | - |
dc.description.journalRegisteredClass | kci | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
84, Heukseok-ro, Dongjak-gu, Seoul, Republic of Korea (06974)02-820-6194
COPYRIGHT 2019 Chung-Ang University All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.