프로농구 스타선수 이미지가 관람만족, 구단이미지 및 재관람의도에 미치는 관계 분석
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 조용찬 | - |
dc.contributor.author | 신승애 | - |
dc.date.available | 2019-08-23T00:59:04Z | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1226-0258 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/35133 | - |
dc.description.abstract | The objective of this study is to clarify the verification of model on the relation between the image of pro-basketball star player and satisfaction in viewing, club image and intent to view again. To this end, questionnaires were done to 300 spectators who visited basketball court in Seoul, Gyeonggi and Incheon to view the pro-basketball season in 2011-2012. Among the collected question papers, 282 ones excluding the 18 ones insincerely filled were utilized as the final data. The collected data was analyzed by searching factor analysis, reliability analysis and correlation analysis through SPSS 18.0 Window Version and by Confirmatory factor analysis (CFA) through AMOS 18.0. The following result was drawn by performing Structural Equation Model (SEM). First, the image of star player was found to positively affect satisfaction in viewing. Second, satisfaction in viewing was not found to positively affect the club image. Third, satisfaction in viewing was found to positively affect intent to view again. Fourth, the club image was found to positively affect intent to view again. Fifth, the image of star player image was found to positively affect the club image. Sixth, the image of star player image was found to positively affect intent to view again. | - |
dc.format.extent | 11 | - |
dc.publisher | 한국체육과학회 | - |
dc.title | 프로농구 스타선수 이미지가 관람만족, 구단이미지 및 재관람의도에 미치는 관계 분석 | - |
dc.title.alternative | Analysis of the relation between the image of pro-basketball star player and satisfaction in viewing and club image | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 한국체육과학회지, v.22, no.2, pp 617 - 627 | - |
dc.identifier.kciid | ART001765730 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 627 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 617 | - |
dc.citation.title | 한국체육과학회지 | - |
dc.citation.volume | 22 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | image of star player | - |
dc.subject.keywordAuthor | satisfaction in viewing | - |
dc.subject.keywordAuthor | club image | - |
dc.subject.keywordAuthor | intent to view again | - |
dc.description.journalRegisteredClass | kci | - |
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