2012 여수세계박람회 방문객이 인지하는 관광영향이 개최 지지도와 개최지 속성에 미치는 영향에 관한 연구

Abstract

This study is about to analyze structural association among tourism influence pursuant to EXPO hosting, characteristics of hosting city and hosting supports by using structural equation model for visitors of YEOSU EXPO. To conduct this study, research and measurement variables and survey questionnaire were developed based on preceding studies and theoretical background and an empirical analysis was made on visitors of YEOSU EXPO during EXPO period while for research analysis, Spss win. 18.0 ver and Amos win 18.0 ver. were utilized. For this analysis, the survey on 259 people was reflected. To define and verify a hypothesis among research variables, the structural equation model was estimated to conduct an analysis so as to have outcomes of=816.402 in overall model, 512 in degree of freedom, p<0.001 in significance probability, and CMIN/DF=1.595 in changes of degree of freedom. The figures suitable to the model were GFI=0.844, AGFI=0.818, CFI=0.951, NFI=0.880, IFI=0.952, RMR=0.165, and RMSEA=0.048. The verification on the hypothesis mostly illustrated positive relations; but negative economic factor had negative relations. As for hypothesis on positive tourism factors and hosting city characteristics (H1a~H1c), the economic factor only was selected in p<0.001 level while social and psychological factors were rejected. As for hypothesis on negative tourism factors and hosting city characteristics (H2a~H2c), the negative social factor only was selected in p<0.001 level while environmental and economic effect factors were rejected. Last, the hypothesis on hosting city characteristics and hosting supports (H3) was selected in p<0.001 level. This study has its own limitation to be defined as general features of various mega events by limiting its research scope only to visitors of 2012 YEOSU EXPO so that it is considered that continuous future studies to identify relations of research variables which do not have influence on hosting city characteristics are in need.