프로농구 관람객의 스타선수 속성과 관람만족, 팀 충성도 및 관람 후 행동의 관계Relation that the attributes of star player of pro basketball spectators have on the satisfaction in view, team loyalty and behavior after view
- Authors
- 조용찬; 신승애; 남재준
- Issue Date
- 2012
- Publisher
- 한국체육과학회
- Keywords
- attributes of star player; satisfaction in view; team loyalty; behavior after view
- Citation
- 한국체육과학회지, v.21, no.3, pp 643 - 654
- Pages
- 12
- Journal Title
- 한국체육과학회지
- Volume
- 21
- Number
- 3
- Start Page
- 643
- End Page
- 654
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/35553
- ISSN
- 1226-0258
- Abstract
- This study intends to identify the model verification for relation between the attributes of star player of pro basketball spectators, satisfaction in view, team loyalty and behavior after watching. To this end, questionnaire was performed to 390 spectators visiting basketball court in Seoul, Gyeonggi & Incheon to view games of 2011-2012 pro basketball season. Among the collected question papers, 356 sheets except 34 sheets (filled in roughly) were used as final data. The searching factor analysis, reliability analysis and correlation analysis of the collected data were performed by using SPSS 18.0 Window Version and Confirmatory factor analysis (CFA) and Structural Equation Model (SEM) were performed by using AMOS 18.0 to make the following result. First, it is found that satisfaction in view is positively affected by attributes of star player. Second, it is found that team loyalty is positively affected by satisfaction in view. Third, it is found that behavior after view is not positively affected by satisfaction in view. Fourth, it is found that behavior after view is positively affected by team loyalty.
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Collections - College of Sport Science > School of Sports Sciences > 1. Journal Articles
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