프로야구 구단SNS(Social Network Service) 이용자의 SNS만족, 커뮤니티 동일시, 지속사용의도 및 관람의도와의 관계
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박성제 | - |
dc.contributor.author | 이제욱 | - |
dc.date.available | 2019-08-23T02:06:25Z | - |
dc.date.issued | 2012 | - |
dc.identifier.issn | 1226-0258 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/35650 | - |
dc.description.abstract | The purpose of this study is to find the relationships between Usage Intention and spectatorship, and community identification of Korean professional-baseball teams SNS with the SNS use satisfaction scale. Data was collected through internet-survey, targeting SNS users of the teams, and relationship between each variable was investigated using AMOS18.0. As a result, among the subordinate factors of SNS use satisfaction, the usability and communication which are focused on social relationship had a positive effect on spectatorship, knowledge sharing and community identification, but openness and timeliness, which are functional satisfaction scale of cellphones that use SNS, did not affect each of the factors. | - |
dc.format.extent | 15 | - |
dc.publisher | 한국체육과학회 | - |
dc.title | 프로야구 구단SNS(Social Network Service) 이용자의 SNS만족, 커뮤니티 동일시, 지속사용의도 및 관람의도와의 관계 | - |
dc.title.alternative | Structural Relationship among SNSsatisfaction, Community Identification, continuous usage intention and Spectatorship Professional Baseball Team SNS(Social Network Service). | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 한국체육과학회지, v.21, no.3, pp 681 - 695 | - |
dc.identifier.kciid | ART001677593 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 695 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 681 | - |
dc.citation.title | 한국체육과학회지 | - |
dc.citation.volume | 21 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | Pro-Baseball Teams SNS | - |
dc.subject.keywordAuthor | SNS Satisfaction | - |
dc.subject.keywordAuthor | Community Identification | - |
dc.subject.keywordAuthor | Continuous Usage Intention | - |
dc.subject.keywordAuthor | Spectatorship | - |
dc.description.journalRegisteredClass | kci | - |
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