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인터랙티브 커뮤니케이션 상황에서의 불안 역할 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김주란 | - |
| dc.contributor.author | 황장선 | - |
| dc.date.available | 2019-08-23T05:58:53Z | - |
| dc.date.issued | 2008-06 | - |
| dc.identifier.issn | 1227-8181 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/35918 | - |
| dc.description.abstract | The purpose of this study is to examine the role of anxiety in the context of interactive communication. An experimental design was used to investigate key questions about the role of anxiety at interactive Websites. This study contributes to the body of knowledge by clarifying roles of anxiety in an important marketing context. | - |
| dc.format.extent | 22 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | 한국방송광고공사 | - |
| dc.title | 인터랙티브 커뮤니케이션 상황에서의 불안 역할 연구 | - |
| dc.title.alternative | Role of Anxiety in the Interactive Communication Context | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고연구, no.79, pp 91 - 112 | - |
| dc.identifier.kciid | ART001248574 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 112 | - |
| dc.citation.number | 79 | - |
| dc.citation.startPage | 91 | - |
| dc.citation.title | 광고연구 | - |
| dc.publisher.location | 대한민국 | - |
| dc.subject.keywordAuthor | Anxiety | - |
| dc.subject.keywordAuthor | Interactivity | - |
| dc.subject.keywordAuthor | Attitude | - |
| dc.subject.keywordAuthor | 불안 | - |
| dc.subject.keywordAuthor | 인터랙티브 | - |
| dc.subject.keywordAuthor | 태도 | - |
| dc.description.journalRegisteredClass | kci | - |
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