Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Lee, Woo | - |
dc.contributor.author | 성민정 | - |
dc.contributor.author | Kim, Dae | - |
dc.contributor.author | 임충훈 | - |
dc.contributor.author | 허영진 | - |
dc.date.available | 2019-11-20T09:40:51Z | - |
dc.date.issued | 20170905 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/36995 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.title | Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign | - |
dc.type | Conference | - |
dc.citation.conferenceName | EASM Conference 2017- Challenges and Developments of Sport Organisations | - |
dc.citation.conferencePlace | 스위스 | - |
dc.citation.conferencePlace | Bern | - |
dc.citation.endPage | 266 | - |
dc.citation.startPage | 265 | - |
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