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Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign

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dc.contributor.authorLee, Lee, Woo-
dc.contributor.author성민정-
dc.contributor.authorKim, Dae-
dc.contributor.author임충훈-
dc.contributor.author허영진-
dc.date.available2019-11-20T09:40:51Z-
dc.date.issued20170905-
dc.identifier.urihttps://scholarworks.bwise.kr/cau/handle/2019.sw.cau/36995-
dc.language영어-
dc.language.isoENG-
dc.titleMarketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign-
dc.typeConference-
dc.citation.conferenceNameEASM Conference 2017- Challenges and Developments of Sport Organisations-
dc.citation.conferencePlace스위스-
dc.citation.conferencePlaceBern-
dc.citation.endPage266-
dc.citation.startPage265-
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