Case 7: Global Public Relations in South Korea: A Case Study of a Multinational Corporation

Sung, Min Jung

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Case 7: Global Public Relations in South Korea: A Case Study of a Multinational Corporation

Authors: Sung, Min Jung

Issue Date: Jul-2005

Publisher: Allyn & Bacon (Pearson)

Pages: 408

URI: http://scholarworks.bwise.kr/cau/handle/2019.sw.cau/37017

Start Page: 187

End Page: 203

ISBN: 9780205375202

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Appears in Collections: College of Business & Economics > Department of Advertising and Public Relations > 3. Books & Book Chapters

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